Race fans already know they can get their race tickets and everyday essentials at their local Food City, but Bristol Motor Speedway is making the deal even sweeter with special “Black Friday” prices at the family-favorite neighborhood supermarket.

Beginning today, Monday, Nov. 18, all Food City stores will offer the “Black Friday” price of $40 for an adult ticket to the Food City 500 on Sunday, April 5, 2020. Kids tickets for those 12-and-under are also available in-store for just $10. In addition to being able to see some of the best short track racing in the country, each ticket purchased awards shoppers 500 additional ValuPoints on their Food City ValuCard. ValuPoints are redeemable to save money during the holidays on fuel, groceries and more.

“We’re thrilled to partner with Food City on a spectacular Black Friday deal that gives customers the best-ever in-store price for the Food City 500,” said Jerry Caldwell, executive vice president and general manager for Bristol Motor Speedway. “In addition to this special offer, shoppers can earn the coveted 500 ValuPoints per ticket when they visit their local Food City this holiday season.”

All tickets will feature blind-reserved seats selected by knowledgeable members of the BMS ticket office. Tickets will be sold at the customer service area of each Food City location and emailed within seven days of purchase. The “Black Friday” deal will run at Food City stores through Cyber Monday on Nov. 30.

“Food City is proud to continue to work with Bristol Motor Speedway at all of our locations to offer great low prices for race tickets to the iconic venue known as The Last Great Colosseum,” said Kevin Stafford, vice president of marketing for Food City. “We’ve seen tremendous success with the ticket sales promotion and are looking forward to providing our guests even more savings than ever before in-store with this special $40 “Black Friday” offer.”

Food City continues to serve as one of the most collaborative partners in the NASCAR industry. In addition to being the second longest Cup entitlement sponsor, Food City has been the innovative visionary behind Food City Family Race Night, which continues to be one of the longest running and most popular fan fest in NASCAR. The event returns for a 33rd year in 2020.
For more information, see the customer service area at your neighborhood Food City or visit www.BristolMotorSpeedway.com.

About Food City
Food City is Bristol Motor Speedway’s longest running sponsor and the second longest in NASCAR.  Headquartered in Abingdon, Virginia, K-VA-T Food Stores (Food City’s parent company) operates 131 retail outlets throughout southeast Kentucky, southwest Virginia, east Tennessee, Chattanooga and north Georgia.


About Bristol Motor Speedway
Forged amid the scenic mountains of Northeast Tennessee near the Virginia state line, Bristol Motor Speedway is The Last Great Colosseum, a versatile multi-use venue that hosts major auto races, football games, concerts and many other captivating events. The facility features a 0.533-mile concrete oval race track with 28-degree corner banking and 650-feet straightaways that offers racing in several NASCAR touring series, highlighted by two major Monster Energy NASCAR Cup Series weekends. While at the track, fans are offered a unique viewing experience courtesy of Colossus TV, the world’s largest outdoor center-hung four-sided video screen with a 540,000-watt audio system. The adjacent quarter-mile dragstrip, Bristol Dragway, offers more than 50 events annually, including the marquee NHRA Thunder Valley Nationals. The Thunder Valley Amphitheatre presented by Ballad Health transforms Bristol Dragway into a premier outdoor concert venue for the world’s greatest music performers. Three football games have kicked-off inside the oval, most notably the 2016 Pilot Flying J Battle at Bristol, where border rivals the University of Tennessee and Virginia Tech met before an NCAA-record crowd of 156,990. In existence since 1961, Bristol Motor Speedway was purchased in 1996 by Bruton Smith and his Speedway Motorsports company, a leading marketer and promoter of motorsports entertainment in the United States. The Speedway Children’s Charities Bristol Chapter was established the following year and has distributed nearly $16 million to local non-profit children’s organizations within the sixteen counties surrounding the Speedway. For more information, please visit www.bristolmotorspeedway.com.