Each Ticket Purchased In-Store Awards 500 Food City ValuPoints

Highlights:
•    Beginning Feb. 13, Food City stores will begin offering tickets for April’s Food City 500
•    Food City 500 tickets in-store are $50 for adults, $10 for kids (12-and-under)
•    All tickets will be reserved seating selected by BMS’ knowledgeable ticket office and emailed within seven days of purchase
•    Each ticket purchased at Food City awards shoppers 500 additional ValuPoints on their Food City ValuCard and are redeemable to save on fuel, groceries and more

Tickets for one of the most anticipated short track races in the world will go on sale at all Food City locations beginning Wednesday, Feb. 13.

Food City 500 tickets for Sunday, April 7 will begin being sold in-store at $50 for adults and $10 for kids (12-and-under). Each ticket purchased awards shoppers 500 additional ValuPoints on their Food City ValuCard. ValuPoints are redeemable to save money on fuel, groceries and more.

“Steve Smith and the Food City team have meant so much to us throughout the years as our longest serving Speedway partner,” said Jerry Caldwell, executive vice president and general manager for Bristol Motor Speedway. “The best part of the in-store program is that you can purchase your race tickets and utilize the additional ValuPoints earned to stock up your cooler for the Food City 500.”

All tickets will feature blind-reserved seats selected by knowledgeable members of the BMS ticket office. Tickets will be sold at the customer service area of each Food City location. The tickets will then be emailed within seven days of purchase. The final day to purchase race tickets in-store will be Tuesday, April 2 for the Food City 500.

“Food City is proud to be the longest running sponsor of Bristol Motor Speedway. We’re excited to have the opportunity to expand that partnership to include great low prices on tickets to one of NASCAR’s premier venues,” said Kevin Stafford, vice president of marketing for Food City. “Last season’s ticket sales promotion was extremely successful and we’re looking to make this year’s program even better – so stop by one of our convenient locations to take advantage of these great savings!”

Food City serves as one of the most collaborative partners in the NASCAR industry. In addition to being the second longest Cup entitlement sponsor, Food City has been the innovative visionary behind Food City Family Race Night, which continues to be the longest running and most popular fan fest in NASCAR. The event returns for a 32nd year to BMS Hospitality Village on Friday, April 5.

For more information, see the front office at your neighborhood Food City or visit www.BristolMotorSpeedway.com.


About Food City
Food City is Bristol Motor Speedway’s longest running sponsor and the second longest in NASCAR.  Headquartered in Abingdon, Virginia, K-VA-T Food Stores (Food City’s parent company) operates 131 retail outlets throughout southeast Kentucky, southwest Virginia, east Tennessee, Chattanooga and north Georgia. 


About Bristol Motor Speedway
Forged amid the scenic mountains of Northeast Tennessee near the Virginia state line, Bristol Motor Speedway is The Last Great Colosseum, a versatile multi-use venue that hosts major auto races, football games, concerts and many other captivating events. The facility features a 0.533-mile concrete oval race track with 28-degree corner banking and 650-feet straightaways that offers racing in several NASCAR touring series, highlighted by two major Monster Energy NASCAR Cup Series weekends. While at the track, fans are offered a unique viewing experience courtesy of Colossus, the world’s largest outdoor center-hung four-sided video screen with a 540,000-watt audio system. The adjacent quarter-mile dragstrip, Bristol Dragway, offers more than 70 events annually, including the marquee NHRA Thunder Valley Nationals. Three football games have kicked-off inside the oval, most notably the 2016 Pilot Flying J Battle at Bristol, where border rivals the University of Tennessee and Virginia Tech met before an NCAA-record crowd of 156,990. In existence since 1961, Bristol Motor Speedway was purchased in 1996 by Speedway Motorsports, Inc., a publicly traded company that is a leading marketer and promoter of motorsports entertainment in the United States. For more information, please visit www.bristolmotorspeedway.com.