Food City and Dietz & Watson teamed up to host a Hometown Heroes Holiday promotion.  The campaign began November 8th and ran through December 9th.  

Food City and Dietz & Watson made a significant donation to Second Harvest Food Bank of Northeast Tennessee for every pound of Dietz & Watson quality deli meats and cheeses sold at corresponding Food City locations during the promotion.

Food City and Dietz & Watson also partnered with local radio station WXBQ-FM.  Throughout the promotion, listeners were asked to nominate local essential workers to be recognized for their extraordinary efforts.  One winner was selected each week to receive a $200 Food City Gift Card and Dietz & Watson Chef Carved Ham. 

Pictured (left to right):

David Haaf, Food City – Vice President of Food Service and Starbucks Operations

Tom Cromie , Second Harvest Food Bank of Northeast Tennessee – Senior Operations Director  

Beth Tanner, Second Harvest Food Bank of Northeast Tennessee 

Gary Copelan, Dietz & Watson - Account Representative

 About Food City:

Headquartered in Abingdon, Virginia, K-VA-T Food Stores, Inc. (Food City's parent company) operates 138 retail outlets (including 113 pharmacies) throughout southeast Kentucky, southwest Virginia, east Tennessee, north Georgia, and Alabama.