In the wake of the devastation caused by the recent flooding in Buchanan County, VA, Food City is teaming up with United Way of Southwest Virginia, WCYB-TV, WJHL, ABC Tri-Cities, and Fox Tri-Cities to host a fundraising campaign to benefit flood relief efforts. 

Food City has pledged a $10,000 contribution to kick off the drive. “The lives of many of our friends and neighbors have been devastated by this tragic flooding and we certainly want to do everything possible to provide assistance during this critical time,” said Steven C. Smith, Food City president and chief executive officer.

The campaign will run from Saturday, July 16th through Friday, July 22nd in Tri-Cities area Food City locations. Customers wishing to participate can make a monetary donation at the checkout. 100% of the funds collected will benefit United Way of Southwest Virginia’s Buchanan County 2022 Disaster Fund. 

"Food City is always there when their community needs them most, and United Way is proud to partner with Food City and their associates to help get needed resources to our friends in Buchanan County impacted by the floods," said Travis W. Staton, president and CEO of United Way of Southwest Virginia.

Food City and their vendor partners are donating over $251,000 in product, including coolers, a truck load of water, two truckloads of non-perishable foods, Gatorade, and cleaning supplies to benefit flood victims, with a truck load of Cardinal paper products scheduled to ship tomorrow. K&D Trucking donated their time and resources to transport the Cardinal paper products. 

“We greatly appreciate the tremendous support shown by our loyal customers, associates, and business partners during past times of crisis.  Food City is making a $10,000 contribution to kick off the efforts and we would like to once again call upon your generosity and invite everyone to join us in providing aid to those in need,” said Smith.  “We would also like to express our deepest appreciation to United Way of Southwest Virginia, WCYB-TV, WJHL, ABC Tri-Cities, and Fox Tri-Cities for their partnership on this critical initiative.”

Headquartered in Abingdon, Virginia, K-VA-T Food Stores (Food City’s parent company) operates 138 retail outlets throughout southeast Kentucky, southwest Virginia, east Tennessee, north Georgia, and Alabama.